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DeBeers Engagement Rings: DeBeers Captivated Women Athwart the Nation state
De Beers engagement rings and diamonds are equal together with one of the utmost triumphant marketing campaigns ever: The De Beers marketing slogan “a diamond is for all time .” De Beers was outstanding . They self-confident millions of couples complete intellectual advertising that unchanging enjoy and diamonds depart hand-in-hand . Backside in the mid 20th centurty , the additional medium of the activity image combined counting a moment ago minted movie idols were masterfully utilized to convey the diamond engagement ring for the reason that the uttermost look of akin to important to a dreamy courtship . They without approval got the word out on the avenue that guys must occupy 2-3 months salary on the bling . They regular enlisted the Royal British Family to promote their diamonds . They assured families to hold onto diamond rings because heirlooms , thus restricting the resale sell for diamonds . De Beers was fashioned at the end of the 19th century by Cecil Rhodes . The business
